5 SEO Strategies Every Company Needs to Master [Infographic]

1. Get Quality Links (QL)

1. Create authoritative content people want to read
2. Examine competitor backlinks
3. Post as a guest on high-ranking sites
4. Social media networking
5. Reclaim your brand by linking where you’re mentioned

2. Google Authorship (GA)

1. Influences your page rank
2. All of your authors need Google+ profiles
3. Authors claim their authorship

3. Set a Canonical URL

1. “Canonical” means the one best URL
2. Tell search engines which page is preferred (in case of duplicates)
3. Consolidates the power of a page
4. Permanently redirects (301) to canonical; full link value

4. Microdata & Schema

1. HTML tags tell search engines what the page is about
2. Richer search results
3. Better search rankings

5. Responsive Design

1. Web pages change their appearance according to device
2. Single HTML code for the page serves desktop and mobile
3. Easier for users to interact with, share and link to

What not to do:

1. Article marketing
2. Blog/forum spam
3. Exact match anchor text
4. Exact match domain name
5. High volume, low quality content
6. Sidebar & footer links
7. Links in widgets

Use long-tail keywords

Over 33% of Google search terms are long-tail (5~7 words or more), used by people looking for something very specific, close to the end of the buyer’s journey. This helps with:

Bring more targeted visitors to your site

1. Easier to rank
2. Clearly illustrates searcher’s intent