3 Ways To Use Social SEO For Your Small Business Success

3 Ways To Use Social SEO For Your Small Business Success
August 10, 2020 No Comments SEO PK Agrawal

Lets begin with what is SEO?

Search Engine Optimization (SEO) helps you tinker your website’s rankings in a Search Engine Result Page (SERP) while searching for phrases or queries relevant to the content present in your website.


Now, what do we mean by Social SEO?

Social SEO is a strategy related to traditional SEO where social media links and interactions are regarded as a fundamental part of increasing the search rankings of the website based on its content. It may sound complicated (It is), but basically it’s about organizing your content- be it a website or in your social media platform- to appear in higher rankings.

Here are four simple tips that you can begin implementing to aid your business’ success:

1- Add in your place to Google Maps

In the modern world of technology and smartphone innovation, it makes sense to type in the name of the firm on  search engines and let them point out the directions, rather than open a thick book of yellow pages.

So, in order to show up on such sites, we recommend you add in your business’ details- name, address, open hours- to Google’s Listings, and you are good to go!

Speaking of Maps, ensure that your place is updated on Facebook and other social media platforms which promote business locations on Search Engines.

Google my Business

2- Social Media profile optimization

Social Media plays a key role in Search Engine Optimization. Its mandatory that you focus on being as much descriptive as possible in the “about”, “information” and “description” on your profiles. Utilize keywords that describe your business and words which your users are more likely to search for.

As an example, consider your Facebook page. It’s necessary to add in your office address, Zip Code and Phone number for a proper ranking should a user be searching for your products.

Add links to your website and back for better SEO optimization.

3- Sharable content leads to better chances of Link building

Link building plays an important role in Social SEO. When websites refer to your website and you can link other websites with quality content, Google takes notice of your website and is likely to increase your SERP rankings. The more the authority, the higher the ranking is likely to be.

Likes, comments, retweets contribute to link building in Social Media SEO. As you post engaging and quality content, the more likely you increase your website’s rankings and revenue.



As a small business owner, do not rely on SEO to a large extent. SEO is a process which takes time and SERP doesn’t happen in the wink of an eye.

Try to build an impressive reputation through word of mouth and rely on providing amazing service  to your clientele, no matter how small they seem to be.

In time, everything will fall into place.

About The Author
PK Agrawal PK Agrawal is a seasoned web entrepreneur and a respected leader in the online marketing industry. Prior to founding Digital Solution Services, PK Agrawal was the Business partner of Digital kendra, a business to business lead generation platform. Still CEO & Founder of Digital Solution Services

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