Ways to Use SEO for Lead Generation [Infographic]
Digital Solution Services generating high-quality leads is perhaps the most difficult challenge in the digital marketing world. In fact, the 2018 State of Inbound report from HubSpot revealed that generating enough traffic and leads is the top marketing challenge facing the 67% of organizations they examined. To address this challenge, HubSpot suggested that digital marketers should create and distribute more high-quality content for their target audience.
Indeed, contents such as blogs are an effective lead generation tool that can really help marketers to create awareness about their brand, and therefore attract prospective customers that might be ready to learn more about their product and services. However, there is another equally powerful tool in the digital marketing arsenal that you can easily take advantage to drive your inbound lead generation campaign: Search Engine Optimization or SEO.
69% of consumers look for a local business each month using Google, making SEO a very powerful tool for generating high quality targeted leads that have a 14.6% chance of closing a deal (compared to the dismal 1.7% close rate for mail or print advertising).
While SEO is not a lead generation strategy by itself, it is an extremely important traffic channel in any online lead generation plan. Therefore, you can optimize your SEO strategy in compliance with your lead generation goals and objectives and implement it to improve the number of potential customers that visit your website.
Here are the actionable ways to use SEO for better lead generation results: