If you have ever received an e-mail or seen an advertisement flashing on Facebook offering a variety of discount offers from renowned websites, you are no stranger to the world of digital marketing. It refers to the promotion of companies’ products or brands via one or multiple forms of electronic media. Digital marketing varies from traditional marketing in a way that it involves the use of such channels and strategies that allows a company to redefine their marketing campaigns and evaluate what is working and what isn’t at a particular frame of time.
Digital marketers monitor things like what’s being viewed, however usually and for the how long, what content works and doesn’t work, sales conversions, etc. internet is perhaps the biggest and closely associated channel with digital or web marketing. Other commonly used medium of digital marketing include:
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The future of marketing is way beyond the traditional marketing methodologies which have been using via TV and radio ads, print ads, hoardings, banners, magazines, etc. Now, marketing is majorly based on online marketing — Marketing which is done in the Digital Sphere. It’s scope in India provides some of the most powerful techniques of marketing where traditional modes of marketing fail. The growing population of tech-savvy internet users has massively expanded the scope of digital marketing in India and the future looks great.
The world is going Digital and by the year 2020, most of the companies around the world including India will have online presence and thus creating a lot of career opportunities. As per the eMarketer Report “Digital Marketing Industry is worth $68 billion and in 2016, advertising via mobile phones and tablets rose 200%, to $6 billion. It is estimated to touch $7.8 billion soon.”
There are many other roles or designations that depend upon company and their requirements. Some of the Major Roles in Digital Marketing are:
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