Doing search engine optimization (SEO) for results from the major search engines is commonplace today. Everyone knows you have to do some SEO in order to get any real attention from the search engines and those who use them. However, it is becoming more and more evident that you need to reach out and focus on those doing local searches. In order for to really be found online in local search results, you need you to keep the following tips in mind.
Six Local Search Engine Optimization Tips
Focus on Certain Locations
To do this, you have to know a little bit about the areas you are considering. If you sell bathing suits, for example, it makes more sense for you to target those living on the coast instead of inland, for example. When you pinpoint locations, you stop wasting time and exert all your efforts on these few locations. That makes you more likely to be very good with these areas.
Use the Right Keywords
These keywords will typically include city or neighborhood information. Just as with regular SEO, you need to think about what people are entering into the search boxes. Think about what you would be searching for. Try a few different keywords and see which work the best.
Make yourself indispensable by adding your target location in your URL and your titles. This can get you a lot of mileage when being ranked by the search engines.
Sign up with Directories
Now a day there are a lot of directories that are similar to the old paper based Yellow Pages, not many are as effective business directories as Infoisinfo manages to be in its market; they are great for people who are searching locally. If you are not there, you will not be included and your competition will take that business. Get yourself listed with every directory you can think of.
Get Listed with the Major Local Sites
That means setting profiles up for yourself on Google Maps, Facebook, Yelp.com, Brownbook.net, and other sites that cater to those who want to find something through local search. By getting yourself set up on these sites, you not only increase your chance for business but you will get more traffic to your site. You will also get backlinks this way, which will lead to higher rankings for your site. In fact, sometimes your local directory profile will rank higher than your site will!
Just as you must with regular SEO, take the time to realize that you are just going to have to wait to see results. Do a little every day and trust that you are going to see results. The things you are doing will work; you just have to stick with them and not allow yourself to get discouraged.
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