Every start-up Digital Marketing Agency(DSS) has to face this situation in their ambitious kind of journey whether it is sooner or later. One of the most vital of questions: “Where do I find new clients?” and “How do I win more clients?”
All agencies(DSS) target growth but your Internet Marketing services is sure to see times of turbulence and will inevitably lose some clients along the way. Sometimes you’ll lose them through entirely unavoidable circumstances. Every agency leader knows that a healthy sales pipeline for winning new clients is vital. Some of them are discussed below:
1. Prioritize on Existing Clients :
Referrals are a digital marketing agency owner’s dream every time. Not only because they come at practically zero cost, but because winning referral opportunities are concrete evidence that your clients are happy with your work and you’re doing a great job as compared to other Internet Marketing companies and they’re willing to spread the word about you to their friends. New clients from referrals are earned by consistently performing excellent work for your current accounts
One area where many online marketing services fall is they don’t proactively make any effort to facilitate new client referrals. This is often through a misconceived view that approaching existing clients for referrals could appear desperate or in some way damage your current client relationships.
2. Partner with Other Internet Marketing Companies :
There are several reasons that small business marketing consultants choose to pass on clients due to numerous reasons.
Typically, agencies will pass on projects that are either too low budget for their agency model or because the project in play may require skills or expertise they simply don’t have.
Or perhaps they have the skill-set but simply do not have availability to timely deliver for that new client. Regardless of the reason, collaborating with other agencies is a great way to win new clients because the lead generation and vetting process is already taken care of for you.
3. Blogging is the key of top Online Marketing Companies :
Finding new clients can often simply be a case of making it as easy as possible for you and your agency to be found or even simply stumbled upon.
Blogging is a great route for discovery for Internet Marketing Agency services which can cause following:
You can build yourself, your talent and your agency as an authority in your industry and as thought leaders by producing killer content.
Talk about challenges in the industry, share simply facilitate conversation via blogging. This can be as simple as keeping an agency blog which is contributed to regularly and shared via social media and through email newsletters.
Or you can branch out even further and try your hand at guest blogging for niche industry leading sites.
Offer your content and expertise for others to share and make an impact on their regular readership.
Pick clever, topical titles and pay attention to current trends to make the greatest impact on business.
Ensure your content is unique and credible and you’ll be surprised how a relatively low cost piece can increase your agency’s exposure to a wealth of potential new clients.
4. Re-Visit the Lost Clients
It is for those almost clients that, for whatever reason, didn’t become new clients at that particular time. Leave a reasonable gap such as a minimum of 8 weeks, before you get in touch with them again.
Ask them how things are going, if their plans have played out as they had expected and, of course, if there is anything you can help them with.
The key advice here is to keep the contact as personal as possible.
Leverage the relationship you started to build.
Make specific references back to discussions you had with them in the past and ask specifically about targets and milestones.
5. Attending Events is a Must For Best Online Marketing Campaigns
Industry events, conferences, etc are great for networking and keeping up with trends.
Far too often we settle for simply attending events like these.
Try going one step further and reach out to event organizers to see if they’re looking for speakers, hosts, panelists or even just contributed content.
If you really want to win new clients, get yourself and your agency on the stage in an authority position instead of simply being one of the crowds.